I am a Designer + Photographer + Visual Storyteller based in London.

My practice Collects + Connects,
Objects + Space.

To create experiences that are
Memorable + Enjoyable.

Two wooden speakers with orange stands and cone-shaped covers mounted on black bases, placed on a white floor against a plain gray wall.

A white desk with a potted plant, a small speaker, a notebook, and a few colorful pens against a plain gray wall.

A glowing spherical lamp on a wooden shelf with a small rabbit figurine to the left.

A lit incense stick in a holder on a round table with smoky tendrils curling upward, against a dark background.

Small potted plants growing on a wooden trellis with cardboard pots and string supports.

A vintage stereo system on a white cabinet with a color wheel stand and a turntable.

Pieces of a white circular and rectangular furniture parts on a wooden floor, including screws and tools.

Small beige hooks with metal rings laid on a round cork surface, casting shadows in natural light.

Wooden construction toy pieces on a flat surface with shadows cast from sunlight

A pair of cream, black, and yellow Nike Lunar sneakers on a white surface with a black curved object overhead.

A minimalist wooden bookshelf with a black radio on the bottom shelf, set against a plain white background.

Decorative black figurine with colorful pattern on its face, standing on a white shelf alongside a rainbow-colored object and coins, against a plain wall.

Colorful translucent sticky notes arranged on a wooden floor casting colorful shadows in yellow, blue, pink, green, and orange.

RETAIL
INTERIOR
FURNITURE
INDUSTRIAL
STRATEGIC

A black and white graphic abstract shape with curved and straight lines.

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Design.
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I design spaces and capture stories.

For over a decade, I’ve shaped luxury retail and lifestyle interiors.

With photography being a vital part of my practice, helping me explore the details of product and setting.

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DESIGN EXPERIENCE

2026 - present
Retail Design Development

Leading global creative and technical retail development for Aman Essentials across lifestyle, beauty, and wellness.

Science has great beauty.

Marie Curie

2025 - 2026
Freelance Store Design

Creative store design and visual merchandising development across the UK & Ireland.

I delivered refined, cost-efficient fixture systems that elevated the brand’s retail presence. This ranged from the smallest formats like shelf inserts.

To display solutions in competitive multi-brand environments.

And led flagship installs designed to accommodate the brand’s future product expansion.

Curiouser and curiouser!

Lewis Carroll (Alice’s Adventures in Wonderland)

2020 - 2025
Global Store Design

Global store design innovation and development for a British fragrance and lifestyle brand.

Line drawing of various baby crib and bed furniture including a cradle, bassinet, playpen, and crib on a black background.

I led global store design initiatives and special projects for Jo Malone London, a brand renowned for elegant colognes, candles, and bath & body products.

Interior of a luxury store or boutique with white walls, a sofa with stools, a modern chandelier, and a display table with various products, including candles and decorative items.

I designed new retail fixtures and formats to enhance the JML experience — from fragrance Discovery Tables to seating, sinks, lighting, and wall treatments.

Set of four beige stone or concrete planters of various shapes on a black background.

A three-dimensional digital illustration of a laboratory workbench with various scientific instruments and containers, including test tubes, bottles, and equipment, on a beige oval surface supported by a ribbed black and white cylindrical stand.

The store environment draws inspiration from late-Georgian architecture and London townhouses. Every fixture and finish extends the brand’s creative home at 52 Gloucester Place.

A black and silver perfume bottle on a white and gold decorative table.

Every customer touch point enhances the storytelling of each scent, from fragrance risers and display tables to larger spatial interventions.

Storefront with the name Jo Malone London, featuring a window display with large pears and containers, and a dog sitting on a small wooden bench outside.

One-off concept stores, like JML Royal Exchange, explored new palettes of materials and fixings inspired by loft apartments, bars, and private members’ clubs — elevating the Men’s offering and shaping future creative direction.

Interior of a store with dark walls and wooden shelves displaying various home decor and accessories. A spiral staircase with a digital artwork or large screen in the background. Hanging lantern-style lights and a small table with candles and a bird-shaped sculpture.

Across all projects, the role aimed to evolve the brand’s physical presence, create enchanting moments of fragrance discovery, and maintain relevance in a competitive retail landscape.

I wanted to be considered a good craftsman.
I wanted my dresses to be constructed like buildings…

Christian Dior

2015 - 2020
Retail Design

Design and project management of luxury beauty and fragrance concessions across the UK & Ireland.

Dior cosmetics and lipstick display inside a store with black fixtures, illuminated signs, and promotional posters of women and skincare products.

Concession areas and immersive experiences for Dior beauty were designed to highlight the brand’s heritage, craftsmanship and exceptional luxury.

A rough architectural sketch of a building interior with multiple rooms, labeled areas, and notes, including stairs, walls, and paths.

Dior beauty kiosk inside a shopping mall with digital display screens showcasing makeup advertisements, illuminated pink and black structure, and makeup products displayed on counters.

I led large-scale concept spaces, including the national rollout of Dior Backstage Studio - a premium makeup experience capturing the energy of the Dior catwalk.

A black Dior makeup display stand featuring lipsticks, foundation, and makeup brushes, with Dior signage and promotional images.

Small-format stores were equally important. I developed a modular, low-cost concept that allowed the brand’s offering to be condensed into expressive and adaptable layout without compromising luxury presentation.

Architectural drawing of a Dior retail display setup with dimensions and shelving for makeup and skincare products, including a pie chart and a diagram of product categories.

An overhead view of a Dior cosmetics retail display with various makeup products and promotional signage.

A Dior cosmetics and skincare retail display in a modern store, featuring various beauty products, promotional posters of women, and a sleek black and white design with digital screens and lighting.

This period was at the height of Dior’s UK & Ireland expansion. I delivered over 60 unique concession experiences, 10 Studios, and 50+ small format - strengthening the brand’s experiential presence during a period of notable beauty and fragrance growth.

Have nothing in your house that you do not know to be useful, or believe to be beautiful.

William Morris.

2013 - 2015
Kitchen Design

Simple furniture, beautifully hand made by a renowned design-led manufacturer.

Modern kitchen with gray cabinetry, white marble countertops, a kitchen island with open shelving, a white tiled backsplash, a large wall clock, pendant lights, and hardwood flooring.

I designed kitchen spaces and bespoke cabinetry layouts rooted in simplicity, proportion, and material integrity.

Black and white kitchen layout blueprint with labeled cabinets, appliances, and shelving.

As a designer, I met with clients in deVOL’s beautiful showrooms in Leicestershire and London, guiding design decisions and material selections that reflect authentic craftsmanship.

Line drawing of a modern kitchen with cabinets, a stove, a range hood, and shelves with dishes and cups, against a dark background.

Modern kitchen with dark green cabinets, white marble countertops, stainless steel stove, open shelves with glassware and dishes, and a wall clock.

The role deepened my understanding of lived spaces and enduring design and the need to balance a user journey with clarity of form and finish.

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PROJECTS

@jbramagram

2013 - present
Instagram

A visual journal of objects, spaces, and everyday influences.

My Instagram feed curates objects that inspire me. From records + sneakers to the things I carry on me every day. These products are carefully selected and loved for their craft or associated memory.

Curved, modern subway or train station corridor with white panels and perforated metal ceiling panels.

A modern desk with a white top and orange pegboard back, featuring a small lamp and a book, positioned against a plain wall. A speaker with a black, yellow, and gray design is placed on top of the desk.

View through a rectangular doorway into an art installation featuring numerous orange or reddish blocks of various sizes arranged on a reflective surface.

Six green glass bottles on a wooden table, each holding a small plant with large green leaves.

A small island covered with greenery surrounded by calm blue ocean under a partly cloudy sky.

Close-up of a Nike Lunar trail running shoe, featuring a yellow and black sole, cream-colored upper, and black accents.

But I’m more active on Instagram Stories where I highlight my photography of art, design, sneakers, records, London and other places.

A turntable playing a vinyl record, vintage stereo receiver, and a framed album cover on a wooden stand on a white cabinet against a plain white wall.

Close-up of large stone columns with round bases, part of a classical architectural structure.

Content on IG Stories is only visible for 24 hours. It’s a great platform for me to diarise my photography and bookmark the things that inspire me.

ON PAPER

2022 - present
An offline hard copy of online stories.

A self-published mini newspaper of content taken from Instagram Stories.

Cover of magazine titled "ON PAPER," featuring a modern architectural spiral staircase against a blue sky with the subtitle "ISSUE 1."

ON PAPER is my printed journal of content from Instagram. It’s a more permanent platform to catalogue objects, spaces and design references.

Photo of two magazine pages showing modern architectural details: a green arched structure with vertical bars on the left and a brick column with a black clock on the right.

A few years ago, social media took a toll on my mental health and I took a break to clear my head. I found creating a newspaper provided a great offline experience to curate and form an archive I could hold.

Open book showing two pages; the left page has a photo of colorful ceramic sculptures resembling abstract buildings and shapes, with a caption about ceramic art; the right page shows a sculpture of a figure with a pink head, blue body, and long legs, with a caption about personal sculpture works.

Each issue showcases a handful of photo stories, amazing spaces and exhibitions.
It's a perfect shot of inspo for a coffee break and a place to get my thoughts down on paper.

Magazine display featuring the cover of 'On Paper' with a spiral staircase, surrounded by other magazines, including 'Provence,' 'Woof,' 'Out' Photography, and others on a magazine stand.

Books and pamphlets on a bookshelf, including titles related to urban design and living, with some visible titles being "ON PAPER", "The Monocle Guide to Building Better Cities", and "The Monocle Guide to Better Living".

Books and magazines displayed on wooden shelves.

ON PAPER was originally made for friends + family.
It is now stocked online, in magazine boutiques, retailers and coffee shops around London.

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CONTACT

A black and white geometric 3D sphere with grid-like patterns.

@jbramagram

ON PAPER

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