retail beauty

I wanted to be considered a good craftsman. I wanted my dresses to be constructed like buildings, molded to the curves of the female form, stylising its shape.

— Christian Dior

at the end of last year my first projects at Dior were finally completed. 

take a look at the beauty department of a store next time you’re shopping in town. there’s a huge amount of work involved in constructing the counters in that space whether its a small high street retailer or a big flagship store. each one is carefully crafted from planning to execution to suit each space. the layout is designed to get the right products on display in the right places and holding all of that lipstick and perfume together is a lot of glass, metal, mdf, acrylic, wiring, laminates, paint, tv’s and fishtanks at closely monitored tolerances.

as a retail designer i’m responsible for the design, management and quality of the new Dior beauty counters in the UK. i have to create a big visual impression in the store but conform to brand and store guidelines. its an interesting role and the last few introductory months have been intense but i’m very pleased with the first results. below are few shots from new counters in london, leeds, gateshead, liverpool and bluewater. there are plenty more to come this year with some really exciting projects in the pipeline:

hof_city_ret

hof_leeds_ret

hof_metro_ret

jlp_liverpool_ret

tps_bluewater2_ret

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